2014 Jeep Cherokee is 'Built Free'

It has been a journey, but the team at Berthod Motors is happy to share that the 2014 Jeep Cherokee has arrived at our Glenwood Springs, CO dealership.

The new Cherokee is exciting for us and Jeep brand fans alike. We're especially excited for the new model as it borrows some quintessential Jeep elements while having an entirely new, modern design. And, we're not the only ones who think the 2014 Jeep Cherokee is a big deal. The Jeep brand has created a new marketing campaign to celebrate the model.

If you're not entirely sure why we think the 2014 Jeep Cherokee is such a big deal, we will give you a little bit of Jeep history. The Cherokee is returning to Jeep line-up after a 13 year hiatus. Previous generations of the Cherokee had the classic boxy Jeep body, and used a unibody platform.

As we mentioned above, the 2014 Cherokee has a new, modern design. The model has an aerodynamic, futuristic style, with less severe angles than the previous Cherokee. In addition to being stylish, the 2014 model is efficient, getting 45 percent better fuel economy than the Jeep Liberty that it's replacing.

The new marketing campaign is named "Built Free." The sixty-second TV spot presents a world with endless possibilities of where to go, who to be, what to do, with Bob Dylan music playing in the background.

Keep an eye out for the commercial on network and cable TV. You can also head over to the Jeep YouTube channel to check it out.

So, what do you think, reader? Do you want to enter a world with endless possibilities? Visit Berthod Motors to check out the all-new "Built Free" Jeep Cherokee and the rest of the new Jeep models that can help get you there.

Categories: New Inventory, News

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