Ron Burgundy's Ad Campaign for the Dodge Durango Gains Traction

If you haven't yet gotten the chance to explore the 2014 Dodge Durango, then you are really missing out. This capable SUV got a full redesign for the new model year and drivers everywhere are discovering the possibilities that come with Durango ownership. Of course, we can't expect you to take our word for it which is why we are more than happy to turn it over to none other than Mr. Ron Burgundy.

If you aren't familiar with Ron Burgundy, he is the fictional news anchor played by Will Ferrell in the upcoming film 'Anchorman: The Legend Continues'. He has become the Dodge Durango's official spokesman in this holiday season and surprisingly enough, sales are really taking off.

Ferrell's charismatic, albeit thickheaded character seems to be the perfect match for the Durango which can be seen in the commercials on a rotating platform similar to one you might see on The Price is Right.

Mike Jackson, an industry insider at AutoNation, commented on the impact of this humor-driven ad campaign, saying, "Nothing else really changed other than this outstanding campaign. Chrysler dreams up this Ron Burgundy campaign, and all of a sudden the Durango is 'the vehicle' to have. We have stores that are up as much as 50 percent. I think we're up overall something like 35 percent on the Durango."1

Of course here at Berthod Motors, we like to think that Durango sales would be great regardless of who stars in its commercials. If you would like to learn everything there is to know about the 2014 Dodge Durango or about any of the new Chrysler, Dodge, Jeep, or Ram vehicles in our inventory, then please don't hesitate to stop by our showroom and speak with our staff about taking a test drive. Berthod Motors is located at 400 27th Street Glenwood Spgs, CO. Hope to see you soon.

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